Social Media Optimization Case Study: Just So Clean Ltd.
Objective
Just So Clean Ltd. contacted Markup Designs in July 2024 and wanted to elevate their digital presence on Facebook, to connect with a broader audience in Croydon, England. Their primary goals included:
- Building brand awareness locally.
- Engaging more effectively with potential clients.
- Generating leads for domestic, commercial, and Airbnb cleaning services.
Initial Approach
Before jumping into social media optimization, we dug deeper into the core of Just So Clean’s business. We found out:
Targeted Geography: Croydon and surrounding areas.
Target Audience: Homeowners, Airbnb hosts, and commercial property managers aged 20-65.
Primary Services: Domestic, commercial, and event-specific cleaning.
Solution
Created a Strong Content Strategy
We developed a content calendar focused on weekly Facebook posts, each tailored to attract attention and encourage interaction. Posts showcased Just So Clean’s flexible cleaning services, such as move-in/move-out cleaning, routine upkeep, and event-specific cleaning packages. The visuals were designed to highlight cleanliness and customer satisfaction, creating an inviting narrative.
Localized Brand Awareness
To foster community recognition, we deployed localized marketing tactics. We used Croydon-centric hashtags, engaged with local online groups, and positioned Just So Clean as a trusted neighborhood brand. Our strategy aimed at increasing awareness within a 15-mile radius, ensuring that residents knew where to go when they needed reliable cleaning services.
Boosted Engagement
We didn’t just focus on posting content; we built relationships. We encouraged Just So Clean’s clients to share reviews and experiences, leveraging user-generated content to build trust and authenticity. Additionally, we interacted with followers promptly, creating meaningful two-way conversations and boosting post engagements.
Competitor Benchmarking
By analyzing competing cleaning services in the area, we pinpointed where Just So Clean could stand out. We capitalized on their superior customer service and flexibility, consistently highlighting these strengths in posts to differentiate the brand from competitors.
Results Delivered
Next Steps
Having laid the groundwork for organic traffic growth, we are preparing to introduce targeted paid campaigns to further amplify Just So Clean’s presence. Our focus will shift towards driving more conversions, including bookings through the website and direct calls from potential customers.
Need a similar boost for your business?
Contact Markup Designs today at https://www.markupdesigns.com/contact-us/ and let’s discuss how we can take your online presence to new heights.
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