Case Study: How Strategic SEO Boosted MYLO Coaching & Consulting’s Growth
Client Overview
MYLO Coaching & Consulting, established in August 2023, provides leadership and team coaching services, with a focus on the pharmaceutical and healthcare industries. It is led by Hubert Doerfler, the company offers expertise in leadership development, team-building workshops, and medical consulting.
MYLO’s target audience includes leaders and teams in Germany, Europe, and the USA, but as a newly established firm, they needed help with digital presence for which they contacted Markup Designs.
The Challenge
When MYLO partnered with Markup Designs in December 2023, they were struggling with several key issues:
- Limited online visibility: Being new to the market, MYLO’s website wasn’t ranking on Google for its key services.
- No SEO strategy: The site lacked optimized content and wasn’t targeting specific keywords to attract relevant search traffic.
- Low brand exposure: Without a social media presence, MYLO wasn’t connecting with potential clients or building authority online.
- Lack of engagement metrics: They were unfamiliar with tools like Google Analytics and Webmaster, leaving them with no insight into site traffic or performance.
The Solution
Markup Designs developed a customized SEO plan to address these challenges. Our strategy involved:
1.Keyword Research & Optimization:
We identified 20 highly relevant keywords, including terms like "leadership development" and "medical consulting," and integrated them into the website’s content, Meta descriptions, and headings.
2.On-Page SEO Fixes:
Our team performed a detailed audit and optimized the site for both search engines and user experience. This included adding Meta tags, optimizing images, improving page load times, and fixing any on-page issues.
3.Organic Growth Strategy:
Though MYLO had no social media presence, we helped them focus on organic SEO growth through content creation and blog posts that positioned the brand as an industry authority.
4.Technical Setup:
We guided MYLO through setting up Google Analytics and Webmaster Tools, providing them with insights into site performance, user behavior, and SEO improvements.
5.A/B Testing and Performance Monitoring:
We continuously monitored the SEO performance, testing variations of keywords, Meta tags, and headings to drive more traffic and conversions.
Results
The impact of Markup Designs’ SEO strategies were swift and significant:
Conclusion
By delivering a tailored SEO strategy, Markup Designs transformed MYLO Coaching & Consulting’s online presence, helping them build authority and visibility in a competitive market. This client is set to fuel their future growth as they continue expanding their reach in the pharmaceutical and healthcare sectors.
If you want to rank at the first page of search engines like Google, Bing etc. just like this client, then you should contact us at https://www.markupdesigns.com/contact-us/ .
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